I am always weary of external sites asking to gain access to my Facebook profile in order to “continue the experience.” However, former II translator Andrea Ballocchi sent along a link to “Holidays without Internet” by Spillmann/Felser/Leo Burnett so I gave it a shot and loved it! The Swiss tourism site uses Facebook Connect to customize their advertising campaign by pulling in my name, latest status update, photos and profile information. The end result is a witty and creative video telling me that I spend too much time online and need to escape to one of the disconnected villas in Switzerland to vacation. Point well taken!
