During the month of March an athlete is posting videos of himself on YouTube doing 30 different sports in 30 consecutive days in 30 cities across America. In addition, users are able to watch and interact with the athlete — who is promoting EAS performance nutrition products — on a Facebook app that already has more than 65,000 fans. Overseen by marketing agency McKinney, this campaign is a very innovative example of ways that companies can advertise and market their products to their digital users.
McKinney, an advertising agency based in Durham, NC, recently teamed up with the Urban Ministries of Durham to visualize the difficulties that many people face in paying their bills and keeping a roof over their heads. Titled “Spent,” the interactive choose-your-own-adventure simulation takes users through a month of making financial decisions while trying to not go broke or ask a friend for help. I didn’t make it through the month – can you?
