Innovative Interactivity serves as an open forum for multimedia producers, interactive web designers, developers and new media professionals. Content focuses on the dynamics and theory of how people receive and react to different forms of information on the web, both through visual, multimedia storytelling and interactive information design.

The goal is that this blog will provide an outlet for those in the online realm, whether you are interested in learning about multimedia storytelling, interactive web development, programming languages, software tools, data visualization, or all of the above. Hopefully you will be inspired from what you read here to surpass your current standards in order to develop highly effective multimedia interactives for the digital community.

Steven King | Managing Editor

Steven King, former editor and director of video at The Washington Post, joined the University of North Carolina journalism school faculty in 2011 and teaches interactive multimedia courses.

At The Washington Post, King led a team of video journalists and video editors, creating multimedia stories while creating new business models to make the medium profitable for the news organization. Prior to that, King served as editor of innovations and special projects at washingtonpost.com where he pioneered new forms of storytelling and generated millions of dollars in new revenue.

In 2008, King was a coach for Carolina journalism students producing the multimedia website Andaman Rising which documented the lives and culture of people living in Phang-nga, a seaside province in Thailand hit hard by the 2004 Asian tsunami. The website won awards in competitions that included AEJMC Best of the Web,Horizon Interactive Awards, NPPA monthly multimedia competitions, Society for News Design Best of Multimedia Design and the Online Journalism Awards, among others. King also coached students for Reframing Mexico, a website that documents life and culture in Mexico City beyond the headlines of drug trafficking and gang violence.

He has been an overseas correspondent for the International Mission Board and a multimedia producer and picture editor at MSNBC Interactive.

King’s video team was awarded eleven regional Emmys. He has won awards in the National Press Photographers Association’s Best of Photojournalism competition for video, best use of multimedia and multimedia/photo editing; Pictures of the Year competition for best use of multimedia; and an Eclipse Award for Media from the National Thoroughbred Racing Association for his multimedia coverage of the 2007 Kentucky Derby.

Tracy Boyer Clark | Founder & Contributor

Tracy Boyer Clark is an award-winning multimedia technology strategist, specializing in the areas of digital marketing, interactive technology, and multimedia (including social media) strategy. Currently, Tracy is a Worldwide Mobile Marketing Manager at IBM.

She graduated from UNC Chapel Hill in 2012 with the School’s first MBA/MSIS, where she studied General Management at Kenan-Flagler Business School (ranked 19th by US News & World Report) and Human-Computer Interaction in the School’s Information Science program (ranked 1st by US News & World Report). She graduated with a multimedia degree from UNC’s School of Journalism and Mass Communication.

Her background is a strong blend of entrepreneurship, technology and online media, which helps her quickly adapt to business changes and technology advancements by crafting and aligning content, strategy and marketing efforts to these shifts.

She has launched and sold two websites (Innovative Interactivity in 2012, YoungButNotBroke in 2010) as well as been involved in several other entrepreneurial initiatives. Tracy has technology expertise working at IBM and Lenovo and three years of experience in the online media sector, including at CNN.com.

Laura Ruel | Contributor


Laura Ruel teaches multimedia journalism in the visual communication sequence. Before coming to UNC in July of 2004, she was the inaugural executive director of the Edward W. Estlow International Center for Journalism and New Media, an educational organization in the School of Communication at the University of Denver. She is coordinator of the SND.ies, the Society for News Design’s Best of Multimedia Design competition. She also is a project leader for the Poynter Institute’s Eyetrack III research, a study that examines online news consumer behavior in the age of multimedia.

Before joining the academic world in Fall of 2000, she worked for more than 15 years in the journalism industry as a reporter, editor, designer and manager at a number of newspapers and magazines including the South Florida Sun-Sentinel, the Omaha World-Herald and the Denver Rocky Mountain News. Laura has taught journalism at the University of Denver, Creighton University and the University of Maine, and was part of a faculty team who trained the Web staff of China’s Guangzhou Daily News Group in 2001. She is a board member and a regular speaker for the Society for News Design. She is the recipient of local, state and national awards for her reporting and design work. Her research interests include examining user behavior and cognitive processes in the age of multimedia journalism. She also has studied ethical implications of new technologies in the field of journalism.

Past Contributors and Guest Bloggers

Andrea Ballocchi (translated 216 posts)
Adam Westbrook (1 post)
Alex Gamela (1 post)
Amy Marquis (1 post)
Brian Vernellis (1 post)
Ellen Peck (8 posts)
Keith Bound (1 post)
Lynn Marentette (5 posts)
María Angélica Kaltwasser (1 post)
Matt Adams (1 post)
Matt Ford (1 post)
Paul Franz (3 posts)
Ravi Jain (1 post)
Richard Cornish (2 posts)
Sergio Acosta (1 post)
Steven King (1 post)
Tim McLaughlin (5 posts)
Tricia Fulks (1 post)


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