Documentary project Call + Response (overseen by non-profit Fair Trade Fund) recently deployed the interactive website and mobile app “Slavery Footprint” asking you to determine how many slaves “work for you,” aka how many likely were involved in the production of products you use every day. Unfortunately I have a whopping 54 slaves.
I really liked their call to action at the end where instead of playing the blame game, they gave me a template to fill out and send to a variety of different organizations asking them to make their supply chain more transparent to uncover any forced or child labor.
They also have Android and iPhone apps for mobile users to utilize while they shop. According to The Washington Post, “Apple has not yet removed the app, despite the survey’s damning math: 3.2 slaves are used to make each smartphone.”
I like the design of the “What? Slaves work for me?” section where the conversation appears as users scroll down. I bet that interaction technique keeps users attention far longer than had they simply displayed a block of text. I also like how they relate numbers to culture for context, such as the fact that Pakistani boys released today would have been forced to work since Bill Clinton gave his first State of the Union address.
For many of the questions users can click on the left-hand icon to fine-tune their response or learn more about how each portion is calculated. I wonder if many users will overlook this feature, though, since it is opposite the “next” button and some may think it means “go back to the last question.” For question six about the bathroom medicine cabinet, I would also suggest they put roll over names on the icons, as some may not immediately know what the drawings are trying to depict.
Overall I was very pleased with this interactive. It does an effective job using customizable interaction to retain users’ attention and raise awareness about a worthy cause. Did it keep your attention until the very end? Let me know what you think about the last question! Did you pull down the zipper?
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