Multimedia doesn’t always have to be deep and compelling pieces of storytelling. Sometimes, such as the case with “The job challenge,” it can simply be fun visual eye candy. Daniel Romano did just that by using stop motion animation to depict his professional transformation as he portrayed holding 14 different job titles in 24 days. The end result is a quick-paced and humorous 80 second video with 755 images.
Daniel told me that he shot 8,000 images with a Canon EOS 40D before editing it down to the 755 shown in the video. He said that it took him 10 days to shoot all of the scenes in 15 different locations.
When asked why he used stop motion, he wrote:
“I simply love stop motion and I think it was the most appropriated way to communicate the idea of fast changing. If I hadn’t used it probably the final editing would have been about 5-6 minutes while I wanted a short and stimulating video.”
I like how his passion for visual storytelling initially fueled this side project despite not having the funding to back it. What’s cool is that it was then later sponsored by JobRapido.com. (I’m sure the 300,000+ views helped him secure this funding!) This was also the case for Where The Hell is Matt?, who funded his own experiment before being picked up by Stride Gum.
The take-away from this, in my opinion, is that you should not let nonexistent funding stop your creative ideas from coming to fruition. Either seek funding from crowdsourcing sites such as Kickstarter or strategize an effective post production campaign targeting potential sponsors. It’s always easier to get funding with a killer end product rather than an initial dreamed-up idea.