Jeff Cambron from The Barbarian Group recently brought my attention to GE’s latest initiative, “The rebirth of rails.” Specifically, his company worked on the beautifully done visualizations for a video explaining dynamic braking. I really enjoyed the use of videography and information visualization to explain this complex topic. Even more, I loved browsing through the rest of the site to see games, calculators and other interactive elements, which I think you’ll enjoy as well.
In fact, GE has successfully launched a full-fledged multimedia campaign around a number of its initiatives, including rich interactive “episodes” of the following:
I immediately winced when I saw that they referred to these packages as “shows” and “episodes,” though. Do we really need to carry over terminology from the passive experience of watching TV to what is meant to be an interactive experience on the Web?
If you love interactive development and information visualization, I suggest spending some time with each of these mini sites. There’s a lot of great inspiration there on how to utilize several media to thoroughly present a story.