Lately, I have noticed an increase in multimedia projects that utilize motion graphics and animation to visually depict a story. While this medium has been used for years in the film industry, I would argue that it has been mostly underutilized in our field until now. Using Adobe After Effects, producers can either combine animation within a traditional video format, or use motion graphics as the entire video.
Jarvis notes that “by designing graphic language systems that function across print, video, interactive and performance formats, it proposes a new role for designers and a new approach to transparency in an increasingly complex world.”
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After Effects is now on my “To-Do” list to learn over Christmas Break. I encourage everyone to take the time to at least get your head around this program to understand its potential for future multimedia projects …